which statement is the most accurate assessment of promotion?\nmultiple choice\nstudies indicate that…

which statement is the most accurate assessment of promotion?\nmultiple choice\nstudies indicate that effective promotion focuses on the pricing elements of the marketing mix.\nthe internet changes the focus of promotion from \working with\ to \promoting to\ customers.\nsuccessful promotion utilizes each element of the promotion mix independently, creating a well - diversified message.\nnew promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.

which statement is the most accurate assessment of promotion?\nmultiple choice\nstudies indicate that effective promotion focuses on the pricing elements of the marketing mix.\nthe internet changes the focus of promotion from \working with\ to \promoting to\ customers.\nsuccessful promotion utilizes each element of the promotion mix independently, creating a well - diversified message.\nnew promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.

Answer

Brief Explanations:

  • Option 1: Promotion focuses on communication, not pricing elements of the marketing mix.
  • Option 2: The Internet changes promotion from “promoting to” to “working with” customers.
  • Option 3: Successful promotion integrates elements of the promotion mix, not uses them independently.
  • Option 4: New promotional efforts (e.g., social media marketing) are more interactive, creating a dialogue between firm and customers.

Answer:

New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.