for which survey question would assigning numbers to the response categories be meaningful?\na) where do you…

for which survey question would assigning numbers to the response categories be meaningful?\na) where do you mainly use this product?\noutdoors indoors in the garage in the cellar\nb) which of our products do you use most often?\nallclean brightpolish evershine realglow\nc) how likely are you to recommend our products to others?\nvery likely likely somewhat unlikely completely unlikely\nd) who has recommended our products to you?\nmy spouse my neighbor my relatives no one

for which survey question would assigning numbers to the response categories be meaningful?\na) where do you mainly use this product?\noutdoors indoors in the garage in the cellar\nb) which of our products do you use most often?\nallclean brightpolish evershine realglow\nc) how likely are you to recommend our products to others?\nvery likely likely somewhat unlikely completely unlikely\nd) who has recommended our products to you?\nmy spouse my neighbor my relatives no one

Answer

Brief Explanations:

Assigning numbers is meaningful when there is an order or scale. In option C, the responses "Very likely", "Likely", "Somewhat unlikely", "Completely unlikely" form a scale of likelihood. Numbers can be assigned to represent different levels on this scale for analysis. Options A, B and D have non - ordered categorical responses where number assignment has no logical meaning.

Answer:

C. How likely are you to recommend our products to others? Very likely Likely Somewhat unlikely Completely unlikely