what is the term used to describe the process of dividing an entire market up into different customer…

what is the term used to describe the process of dividing an entire market up into different customer segments or bases? a market segmentation b none of these answers are correct. c competitor customers d market research
Answer
Brief Explanations:
Market segmentation is the process of dividing a broad target market into subgroups of consumers with common needs and characteristics. Competitor customers refer to customers of rival companies, and market research is the process of gathering information about markets.
Answer:
A. Market Segmentation