true or false: if an advertiser pays $10 cpm and their ad is shown 20,000 times, the advertiser would owe…

true or false: if an advertiser pays $10 cpm and their ad is shown 20,000 times, the advertiser would owe $200 only if the ad yielded at least 2,000 clicks. true false

true or false: if an advertiser pays $10 cpm and their ad is shown 20,000 times, the advertiser would owe $200 only if the ad yielded at least 2,000 clicks. true false

Answer

Explanation:

Step1: Calculate cost based on CPM

CPM (Cost - Per - Mille) is the cost per 1000 impressions. Given CPM = $10 and number of impressions $n = 20000$. The number of 1000 - impression groups is $\frac{n}{1000}=\frac{20000}{1000}=20$. The cost $C$ is $C = CPM\times\frac{n}{1000}=10\times20 = 200$. The cost is based on the number of impressions, not the number of clicks.

Answer:

False