unit 5: marketing approaches: extending the product / learning map / functional strategies in marketing…

unit 5: marketing approaches: extending the product / learning map / functional strategies in marketing planni al strategies in marketing planning answer the following questions to check your knowledge on this section: what is a tool that helps marketers understand their competition in the marketplace? reading popular publications engaging in corporate spying political, economic, social, and technological (pest) analysis focusing on internal processes

unit 5: marketing approaches: extending the product / learning map / functional strategies in marketing planni al strategies in marketing planning answer the following questions to check your knowledge on this section: what is a tool that helps marketers understand their competition in the marketplace? reading popular publications engaging in corporate spying political, economic, social, and technological (pest) analysis focusing on internal processes

Answer

Brief Explanations:

Reading popular publications may give general market - related info but not specifically about competition. Corporate spying is illegal. Focusing on internal processes is about the company's own operations, not competition. PEST analysis helps understand the external environment including factors that can impact competition.

Answer:

C. Political, economic, social, and technological (PEST) analysis