unit skills assessment 1: \how brand you came to be\ gary mortimer ● 2017 in this informational text, gary…

unit skills assessment 1: \how brand you came to be\ gary mortimer ● 2017 in this informational text, gary mortimer explains how the marketing of products has developed over time. carefully read the text \how brand you came to be.\ then, answer each question by choosing the best response. \...a persons name is, to that person, the sweetest and most important sound in any language.\ dale carnegies line from his book how to win friends and influence people rings especially true in the retail sector. from hygiene products to coffee mugs to handbags, todays marketing is stamping our names on the things we buy, setting us out as unique individuals. to get to this point, marketing has moved from a focus on the product itself to the 2. how does the quote in paragraph 1 develop the central idea? a. it introduces a challenge to dale carnegies idea that ones name holds importance. b. it supports the idea that companies should use personalization in order to increase sales. c. it emphasizes the authors claim that more companies should offer product customization. d. it explains why companies have taken decades to see the value of personalizing products. untitled by ernest brillo is licensed under cc0.

unit skills assessment 1: \how brand you came to be\ gary mortimer ● 2017 in this informational text, gary mortimer explains how the marketing of products has developed over time. carefully read the text \how brand you came to be.\ then, answer each question by choosing the best response. \...a persons name is, to that person, the sweetest and most important sound in any language.\ dale carnegies line from his book how to win friends and influence people rings especially true in the retail sector. from hygiene products to coffee mugs to handbags, todays marketing is stamping our names on the things we buy, setting us out as unique individuals. to get to this point, marketing has moved from a focus on the product itself to the 2. how does the quote in paragraph 1 develop the central idea? a. it introduces a challenge to dale carnegies idea that ones name holds importance. b. it supports the idea that companies should use personalization in order to increase sales. c. it emphasizes the authors claim that more companies should offer product customization. d. it explains why companies have taken decades to see the value of personalizing products. untitled by ernest brillo is licensed under cc0.

Answer

Brief Explanations:

The quote from Dale Carnegie about the importance of a person's name is used to introduce the idea that personalization in marketing (stamping names on products) is relevant as it plays on the significance of one's name. It sets the stage for the concept of personalization in the retail - marketing context.

Answer:

B. It supports the idea that companies should use personalization in order to increase sales.