unit skills assessment 1: \how brand you came to be\ gary mortimer ● 2017 in this informational text, gary…

unit skills assessment 1: \how brand you came to be\ gary mortimer ● 2017 in this informational text, gary mortimer explains how the marketing of products has developed over time. carefully read the text \how brand you came to be.\ then, answer each question by choosing the best response. (1) \...a persons name is, to that person, the sweetest and most important sound in any language.\ dale carnegies line from his book how to win friends and influence people rings especially true in the retail sector. from hygiene products to coffee mugs to handbags, todays marketing is stamping our names on the things we buy, setting us out as unique individuals. to get to this point, marketing has moved from a focus on the product itself to the 3. which of the following quotations best supports the idea that marketing today is focused on a \market of one\? a. \from hygiene products to coffee mugs to handbags, todays marketing is stamping our names on the things we buy, setting us out as unique individuals.\ (paragraph 3) b. \the journey from mass production to personalization has taken more than 100 years.\ (paragraph 7) c. \to achieve this, the focus was on uniformity, efficiency, and mass distribution.\ (paragraph 9) d. \see, you didnt realize you needed that piece of gym equipment with a free set of steak knives until the shopping channel hosts told you so.\ (paragraph 14) untitled by ernest brillo is licensed under cc0.

unit skills assessment 1: \how brand you came to be\ gary mortimer ● 2017 in this informational text, gary mortimer explains how the marketing of products has developed over time. carefully read the text \how brand you came to be.\ then, answer each question by choosing the best response. (1) \...a persons name is, to that person, the sweetest and most important sound in any language.\ dale carnegies line from his book how to win friends and influence people rings especially true in the retail sector. from hygiene products to coffee mugs to handbags, todays marketing is stamping our names on the things we buy, setting us out as unique individuals. to get to this point, marketing has moved from a focus on the product itself to the 3. which of the following quotations best supports the idea that marketing today is focused on a \market of one\? a. \from hygiene products to coffee mugs to handbags, todays marketing is stamping our names on the things we buy, setting us out as unique individuals.\ (paragraph 3) b. \the journey from mass production to personalization has taken more than 100 years.\ (paragraph 7) c. \to achieve this, the focus was on uniformity, efficiency, and mass distribution.\ (paragraph 9) d. \see, you didnt realize you needed that piece of gym equipment with a free set of steak knives until the shopping channel hosts told you so.\ (paragraph 14) untitled by ernest brillo is licensed under cc0.

Answer

Brief Explanations:

The idea of a "market of one" emphasizes personalization. Option A mentions stamping names on products to set individuals apart, which is a form of personal - marketing. Option B just shows the journey to personalization but doesn't directly support the "market of one" concept. Option C focuses on uniformity, efficiency, and mass distribution which is the opposite of a "market of one". Option D is about creating need, not personalization.

Answer:

A. "From hygiene products to coffee mugs to handbags, today's marketing is stamping our names on the things we buy, setting us out as unique individuals." (Paragraph 3)