ethical dilemma #3 - choose a third topic from the list and go through the decision making…

ethical dilemma #3 - choose a third topic from the list and go through the decision making process.\ni\ndefine your problem:you own a 7-eleven that is around the corner from a high school. you are running promotions for deals on tobacco and alcohol products and want to advertise them on your windows but are worried that it might glamorize those products to the teenagers. what should you do?\nidentify your choices:\n1.\n2.
Answer
Brief Explanations:
First, identify clear, actionable choices for the ethical dilemma. Then, evaluate each choice's pros and cons related to business goals and teen well-being, then select the balanced option.
- Choice 1: Post the tobacco/alcohol promotions on store windows as planned.
- Advantages: Drives sales of promoted products, attracts adult customers nearby, simple to execute.
- Disadvantages: Risks normalizing/attracting teens to restricted products, could damage store reputation in the community, may violate local youth-focused advertising guidelines.
- Choice 2: Use targeted, age-restricted advertising instead of window displays.
- Advantages: Avoids glamorizing products to teens, complies with ethical and potential legal standards, still reaches adult customers (e.g., social media ads targeted to local adults, in-store displays only visible to checkout-age customers).
- Disadvantages: Requires more planning/resource investment, may have a slower initial sales impact than prominent window ads.
Answer:
- Choice 1: Post the tobacco/alcohol promotions on store windows as planned
- Choice 2: Use targeted, age-restricted advertising for the products instead of window displays
Recommended final action: Choose Option 2, as it balances business objectives with ethical responsibility to protect teenagers from harmful product glamorization.