2. discuss why mtv initially had difficulty securing enough ads. describe the advertising campaign that…

2. discuss why mtv initially had difficulty securing enough ads. describe the advertising campaign that eventually caught the attention of cable owners. 3. describe michael jackson’s role in mtv’s success. what important lesson did mtv learn through him?

2. discuss why mtv initially had difficulty securing enough ads. describe the advertising campaign that eventually caught the attention of cable owners. 3. describe michael jackson’s role in mtv’s success. what important lesson did mtv learn through him?

Answer

Brief Explanations:

For question 2, MTV initially faced ad - securing difficulties as it was a new and untested concept, targeting a specific youth demographic which advertisers were unsure about. The advertising campaign that caught cable owners' attention likely emphasized the potential reach and influence of this new medium on the youth market. For question 3, Michael Jackson's music videos on MTV were highly popular and helped to broaden the channel's appeal. The lesson MTV learned was the power of high - profile artists and their ability to drive viewership.

Answer:

  1. MTV was new and advertisers were skeptical of its youth - focused audience. The campaign likely highlighted youth market potential.
  2. Michael Jackson's videos were popular and broadened MTV's appeal. The lesson was the power of high - profile artists.