which is the main persuasive appeal used in this ad? studies show that zinc lozenges can reduce the duration…

which is the main persuasive appeal used in this ad? studies show that zinc lozenges can reduce the duration of the common cold. ligavo remedies ethos (character) logos (reason) pathos (emotion)

which is the main persuasive appeal used in this ad? studies show that zinc lozenges can reduce the duration of the common cold. ligavo remedies ethos (character) logos (reason) pathos (emotion)

Answer

Brief Explanations:

The ad cites "studies" to support the claim about zinc lozenges reducing cold - duration, which is an appeal to reason. Logos uses facts, statistics, and logical arguments. Here, the reference to studies is a logical argument.

Answer:

logos (reason)