researchers wanted to study how consumers reactions to an ad may be affected by other ads. the researchers…

researchers wanted to study how consumers reactions to an ad may be affected by other ads. the researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. the researchers concluded that reactions to an ad may be affected by ______ which choice most logically completes the text? choose 1 answer: a the amount of detail viewed in previous ads. b the time of day that the ad is viewed. c the length of time viewing previous ads. d the number of people who viewed the ad.

researchers wanted to study how consumers reactions to an ad may be affected by other ads. the researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. the researchers concluded that reactions to an ad may be affected by ______ which choice most logically completes the text? choose 1 answer: a the amount of detail viewed in previous ads. b the time of day that the ad is viewed. c the length of time viewing previous ads. d the number of people who viewed the ad.

Answer

Brief Explanations:

The study compared participants who saw a less - detailed first ad and those who saw a more detailed first ad, and their reactions to a second ad. The key factor was the level of detail in the first ad.

Answer:

A. the amount of detail viewed in previous ads.