what are the three general guidelines of effective persuasion?

Brief Explanations:

1. Establish credibility: Build trust with your audience by demonstrating expertise, being transparent, and using reliable evidence to back up your claims, so the audience views you as a trustworthy source.
2. Align with audience needs: Frame your message around the audience's values, goals, and pain points. Show how your proposal benefits them directly to make your persuasion relevant and compelling.
3. Use clear, emotional + logical appeal: Combine rational reasoning (facts, data, logical structure) with appropriate emotional framing to connect with the audience on both intellectual and personal levels to drive acceptance of your message.

Answer:

1. Establish trust and credibility with the audience
2. Tailor the message to match the audience's core needs and values
3. Combine logical reasoning with targeted emotional appeals to reinforce your position