what can we see in a logo? what can we see in a logo? the typical person is bombarded by hundreds of logos…

what can we see in a logo? what can we see in a logo? the typical person is bombarded by hundreds of logos each day. we see them on signs, vehicles, uniforms, and even on the clothes we wear. logos are distinct images used to represent brands. there are logos such as the famous nike “swoosh,” the colorful pepsi - to identify the three brands, and the linked - in “in” symbol. these logos evoke emotions, just to name a few. at times logos are designed to direct our attention. they also help us remember a product or service connected to that image. however, research conducted at the university of california at los angeles (ucla) supports the idea that remembering what a logo looks like is a very difficult task. in 2015 researchers at ucla asked students a simple assignment. they had the students draw the apple logo purely from memory. most of the students were apple users, so they had the opportunity to look at the logo every day. surprisingly, only one student in the study could accurately draw the logo from memory. many of the sketches the other students made were flawed. some of them drew the basics right but missed more details of the design - no bite out of the apple or the wrong number of leaves. at first the researchers thought the problem might be that the students were just not very good at drawing. they decided to ask the students to look at several different images and choose the logo that was most accurate. less than half of the students could detect the correct image. the apple study is not the first time our ability to remember the details of 3 multiple choice 1 point how does the author organize the selection? by describing how logos are problematic and then offering solutions on how to improve them by presenting research about logos and then explaining how logos are perceived by the brain by listing familiar logos and then showing how those logos are influential in advertising by comparing common objects to logos and then contrasting the theories about logos

what can we see in a logo? what can we see in a logo? the typical person is bombarded by hundreds of logos each day. we see them on signs, vehicles, uniforms, and even on the clothes we wear. logos are distinct images used to represent brands. there are logos such as the famous nike “swoosh,” the colorful pepsi - to identify the three brands, and the linked - in “in” symbol. these logos evoke emotions, just to name a few. at times logos are designed to direct our attention. they also help us remember a product or service connected to that image. however, research conducted at the university of california at los angeles (ucla) supports the idea that remembering what a logo looks like is a very difficult task. in 2015 researchers at ucla asked students a simple assignment. they had the students draw the apple logo purely from memory. most of the students were apple users, so they had the opportunity to look at the logo every day. surprisingly, only one student in the study could accurately draw the logo from memory. many of the sketches the other students made were flawed. some of them drew the basics right but missed more details of the design - no bite out of the apple or the wrong number of leaves. at first the researchers thought the problem might be that the students were just not very good at drawing. they decided to ask the students to look at several different images and choose the logo that was most accurate. less than half of the students could detect the correct image. the apple study is not the first time our ability to remember the details of 3 multiple choice 1 point how does the author organize the selection? by describing how logos are problematic and then offering solutions on how to improve them by presenting research about logos and then explaining how logos are perceived by the brain by listing familiar logos and then showing how those logos are influential in advertising by comparing common objects to logos and then contrasting the theories about logos

Answer

Brief Explanations:

The text first lists familiar logos like the Apple logo. Then it presents research - related to how well people can remember details of logos, showing their influence in advertising as they are meant to be memorable and recognizable for brand promotion.

Answer:

By listing familiar logos and then showing how those logos are influential in advertising